/* 01 Two Doors. Bistro red, ink and white; Archivo in condensed heavy caps.
   The restaurant side wears ink chrome, the local-business side wears red. */
@font-face {
  font-family: 'Archivo';
  font-style: normal;
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-display: swap;
  src: url('../assets/fonts/archivo.woff2') format('woff2');
}

:root {
  --red: #c8202a;
  --red-deep: #8f0f18;
  --ink: #141110;
  --ink-soft: #4a403a;
  --paper: #f6f2ec;
  --line: #e2dacf;
  --gold: #ffc42e;
  --accent: var(--red);          /* side color: overridden per page */
  --pad: clamp(20px, 5vw, 72px);
  --max: 1180px;
}
body.side-restaurants { --accent: var(--ink); }
body.side-business { --accent: var(--red); }

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.55 'Archivo', Arial, sans-serif;
  -webkit-font-smoothing: antialiased;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
h1, h2, h3, p, ul, ol, dl, dd, figure { margin: 0; padding: 0; }
ul, ol { list-style: none; }
:focus-visible { outline: 3px solid var(--gold); outline-offset: 3px; }

.wrap { width: 100%; max-width: calc(var(--max) + 2 * var(--pad)); margin: 0 auto; padding: 0 var(--pad); }

/* Display type: the condensed heavy caps from the price sheets */
.display {
  font-stretch: 62%; font-weight: 900; text-transform: uppercase;
  line-height: .9; letter-spacing: -.005em; word-spacing: .06em;
}
.kicker {
  display: flex; align-items: center; gap: 12px;
  font-weight: 700; font-size: 12.5px; letter-spacing: .22em; text-transform: uppercase;
}
.kicker::before { content: ''; width: 28px; height: 2px; background: currentColor; flex: none; }
.lede { font-size: clamp(18px, 2vw, 22px); line-height: 1.45; max-width: 34em; }

.btn {
  display: inline-flex; align-items: center; gap: 12px;
  padding: 16px 26px; border: 2px solid var(--ink); border-radius: 0;
  background: var(--ink); color: #fff;
  font: inherit; font-weight: 800; font-size: 14px; letter-spacing: .14em; text-transform: uppercase; text-decoration: none;
  cursor: pointer; transition: transform .15s, background .15s, color .15s;
}
.btn::after { content: '\2192'; font-size: 18px; line-height: 1; transition: transform .15s; }
.btn:hover::after { transform: translateX(4px); }
.btn.red { background: var(--red); border-color: var(--red); }
.btn.white { background: #fff; border-color: #fff; color: var(--ink); }
.btn.ghost { background: transparent; color: inherit; border-color: currentColor; }

/* ---------- Header ---------- */
.top {
  position: sticky; top: 0; z-index: 20;
  background: var(--ink); color: #fff;
  border-bottom: 4px solid var(--accent);
}
body.side-restaurants .top { border-bottom-color: var(--red); }
body.side-business .top { background: var(--red); border-bottom-color: var(--ink); }
.top .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 68px; }
.brand { display: flex; align-items: center; gap: 12px; text-decoration: none; flex: none; }
.brand .badge { width: 44px; height: 44px; }
.brand .word { height: 30px; width: auto; }
.sides { display: flex; border: 2px solid rgba(255, 255, 255, .85); }
.sides a {
  padding: 8px 14px; text-decoration: none; white-space: nowrap;
  font-weight: 800; font-size: 12px; letter-spacing: .12em; text-transform: uppercase;
}
.sides a[aria-current] { background: #fff; color: var(--ink); }
.sides a:not([aria-current]):hover { background: rgba(255, 255, 255, .16); }
.top .call { font-weight: 800; font-size: 15px; letter-spacing: .02em; text-decoration: none; white-space: nowrap; }
@media (max-width: 860px) {
  .brand .word, .top .call { display: none; }
  .sides a { padding: 8px 10px; font-size: 11px; letter-spacing: .08em; }
}

/* ---------- Home: the two doors ---------- */
.doors { display: flex; min-height: calc(100svh - 72px); background: var(--ink); }
.door {
  position: relative; flex: 1 1 0; overflow: hidden; isolation: isolate;
  display: flex; flex-direction: column; justify-content: flex-end;
  padding: clamp(28px, 5vw, 72px); color: #fff; text-decoration: none;
  transition: flex-grow .5s cubic-bezier(.2, .7, .2, 1);
}
.door img { position: absolute; inset: 0; z-index: -2; width: 100%; height: 100%; object-fit: cover; transition: transform .8s cubic-bezier(.2, .7, .2, 1); }
.door::before { content: ''; position: absolute; inset: 0; z-index: -1; }
.door.restaurants::before { background: linear-gradient(180deg, rgba(20, 17, 16, .25) 0%, rgba(20, 17, 16, .55) 45%, rgba(20, 17, 16, .94) 100%); }
.door.business::before { background: linear-gradient(180deg, rgba(200, 32, 42, .72) 0%, rgba(160, 20, 30, .86) 50%, rgba(143, 15, 24, .97) 100%); }
.door .who {
  align-self: flex-start; margin-bottom: auto;
  padding: 9px 14px; background: #fff; color: var(--ink);
  font-weight: 800; font-size: 12.5px; letter-spacing: .16em; text-transform: uppercase;
}
/* Each headline line is fixed and sized to fit the narrowed door, so nothing rewraps as the doors resize. */
.door h2 { font-size: clamp(46px, 5.8vw, 104px); margin-top: 40px; }
.door h2 span { display: block; white-space: nowrap; }
.door h2 b { color: var(--gold); font-weight: 900; }
.door p { margin-top: 18px; max-width: 26em; font-size: clamp(16px, 1.5vw, 19px); line-height: 1.45; }
.door .go {
  margin-top: 28px; display: inline-flex; align-items: center; gap: 12px; align-self: flex-start;
  padding-bottom: 6px; border-bottom: 3px solid #fff;
  font-weight: 800; font-size: 15px; letter-spacing: .14em; text-transform: uppercase;
}
.door .go::after { content: '\2192'; font-size: 20px; transition: transform .2s; }
@media (hover: hover) and (min-width: 861px) {
  .door:hover { flex-grow: 1.35; }
  .door p { max-width: min(26em, 32vw); }
  .door:hover img { transform: scale(1.04); }
  .door:hover .go::after { transform: translateX(6px); }
}
@media (max-width: 860px) {
  .doors { flex-direction: column; min-height: 0; }
  .door { min-height: 68svh; }
  .door h2 { margin-top: 120px; }
}

/* ---------- Sections ---------- */
section { padding: clamp(64px, 9vw, 128px) 0; }
section.tight { padding: clamp(40px, 6vw, 72px) 0; }
.dark { background: var(--ink); color: #fff; }
.redband { background: var(--red); color: #fff; }
.white { background: #fff; }
.head { display: grid; gap: 18px; margin-bottom: clamp(32px, 5vw, 64px); }
.head h2 { font-size: clamp(40px, 5.6vw, 84px); max-width: 12em; }
.head h2 b { color: var(--red); font-weight: 900; }
.dark .head h2 b, .redband .head h2 b { color: var(--gold); }

/* Page hero (inner pages) */
.hero { position: relative; isolation: isolate; color: #fff; padding: clamp(72px, 11vw, 150px) 0 clamp(56px, 8vw, 110px); overflow: hidden; }
.hero > img { position: absolute; inset: 0; z-index: -2; width: 100%; height: 100%; object-fit: cover; }
.hero::before { content: ''; position: absolute; inset: 0; z-index: -1; }
.side-restaurants .hero::before { background: linear-gradient(90deg, rgba(20, 17, 16, .95) 0%, rgba(20, 17, 16, .82) 45%, rgba(20, 17, 16, .35) 100%); }
.side-business .hero::before { background: linear-gradient(90deg, rgba(160, 20, 30, .97) 0%, rgba(200, 32, 42, .9) 50%, rgba(200, 32, 42, .55) 100%); }
/* faint sunburst borrowed from the badge */
.hero::after {
  content: ''; position: absolute; inset: 0; z-index: -1;
  background: repeating-conic-gradient(from 0deg at 88% 20%, rgba(255, 255, 255, .035) 0 4deg, transparent 4deg 8deg);
}
.hero h1 { font-size: clamp(56px, 9.5vw, 148px); margin: 22px 0 26px; }
.hero h1 span { display: block; }
.hero h1 b { color: var(--gold); font-weight: 900; }
.hero .actions { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 34px; }

/* Facts strip */
.facts { display: grid; grid-template-columns: repeat(4, 1fr); border-top: 2px solid var(--ink); }
.facts li { padding: 26px 22px 28px 0; border-bottom: 2px solid var(--ink); }
.facts li + li { padding-left: 22px; border-left: 2px solid var(--ink); }
.facts b { display: block; font-stretch: 62%; font-weight: 900; font-size: clamp(44px, 5vw, 72px); line-height: .9; text-transform: uppercase; }
.facts span { display: block; margin-top: 8px; font-weight: 600; font-size: 14.5px; line-height: 1.35; color: var(--ink-soft); }
@media (max-width: 760px) {
  .facts { grid-template-columns: 1fr 1fr; }
  .facts li:nth-child(odd) { padding-left: 0; border-left: 0; }
}

/* Numbered cards */
.cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 2px; background: var(--ink); border: 2px solid var(--ink); }
.cards li { background: #fff; padding: 28px 26px 32px; }
.cards .n { font-stretch: 62%; font-weight: 900; font-size: 20px; letter-spacing: .06em; color: var(--red); }
.cards h3 { font-stretch: 75%; font-weight: 900; font-size: 25px; line-height: 1.05; text-transform: uppercase; margin: 10px 0 10px; }
.cards p { font-size: 16px; color: var(--ink-soft); }
.dark .cards { background: #3a332f; border-color: #3a332f; }
.dark .cards li { background: var(--ink); }
.dark .cards p { color: #cfc6bd; }
.dark .cards .n { color: var(--gold); }

/* Steps */
.steps { counter-reset: step; display: grid; gap: 0; }
.steps li { counter-increment: step; display: grid; grid-template-columns: clamp(64px, 9vw, 120px) 1fr; gap: 20px; align-items: start; padding: 26px 0; border-top: 2px solid currentColor; }
.steps li:last-child { border-bottom: 2px solid currentColor; }
.steps li::before { content: counter(step, decimal-leading-zero); font-stretch: 62%; font-weight: 900; font-size: clamp(48px, 6vw, 84px); line-height: .85; color: var(--red); }
.dark .steps li::before, .redband .steps li::before { color: var(--gold); }
.steps h3 { font-stretch: 75%; font-weight: 900; font-size: clamp(22px, 2.4vw, 30px); line-height: 1.05; text-transform: uppercase; }
.steps p { margin-top: 8px; max-width: 40em; opacity: .86; }

/* Split: text beside a photo */
.split { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(28px, 5vw, 72px); align-items: center; }
.split .photo { position: relative; }
.split .photo img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; }
.split .photo figcaption { margin-top: 10px; font-weight: 700; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; opacity: .7; }
.ticks { display: grid; gap: 14px; margin-top: 26px; }
.ticks li { display: grid; grid-template-columns: 28px 1fr; gap: 12px; font-weight: 600; }
.ticks li::before { content: ''; width: 22px; height: 22px; margin-top: 2px; background: var(--red); clip-path: polygon(14% 52%, 0 68%, 40% 100%, 100% 22%, 84% 8%, 38% 68%); }
.dark .ticks li::before, .redband .ticks li::before { background: var(--gold); }
@media (max-width: 820px) { .split { grid-template-columns: 1fr; } .split .photo img { aspect-ratio: 4 / 3; } }

/* Gallery of installs */
.gallery { display: grid; grid-template-columns: repeat(12, 1fr); gap: 12px; }
.gallery figure { position: relative; overflow: hidden; background: var(--ink); }
.gallery img { width: 100%; height: 100%; object-fit: cover; }
.gallery figcaption {
  position: absolute; left: 0; bottom: 0; padding: 8px 12px; background: var(--ink); color: #fff;
  font-weight: 800; font-size: 11.5px; letter-spacing: .14em; text-transform: uppercase;
}
.gallery .a { grid-column: span 5; aspect-ratio: 4 / 5; }
.gallery .b { grid-column: span 7; aspect-ratio: 7 / 6.2; }
.gallery .c { grid-column: span 7; aspect-ratio: 3 / 2; }
.gallery .d { grid-column: span 5; aspect-ratio: 15 / 14; }
.gallery .e { grid-column: span 5; aspect-ratio: 15 / 14; }
.gallery .f { grid-column: span 7; aspect-ratio: 3 / 2; }
@media (max-width: 760px) { .gallery figure { grid-column: 1 / -1 !important; aspect-ratio: 4 / 3 !important; } }

/* Comparison table */
.compare { width: 100%; border-collapse: collapse; font-size: 16.5px; }
.compare th, .compare td { padding: 18px 16px; text-align: left; vertical-align: top; border-bottom: 2px solid rgba(255, 255, 255, .28); }
.compare thead th { font-weight: 800; font-size: 12px; letter-spacing: .16em; text-transform: uppercase; }
.compare tbody th { font-weight: 700; width: 26%; }
.compare td.us { background: #fff; color: var(--ink); font-weight: 800; }
.compare thead th.us { background: var(--gold); color: var(--ink); }
@media (max-width: 620px) { .compare { font-size: 14.5px; } .compare th, .compare td { padding: 14px 10px; } }

/* Ad sizes drawn to scale: --w and --h in inches */
.sizes { display: flex; flex-wrap: wrap; align-items: flex-end; gap: clamp(16px, 3vw, 36px); }
.sizes li { display: grid; gap: 10px; justify-items: start; font-weight: 800; font-size: 14px; letter-spacing: .08em; }
.sizes i {
  --u: clamp(13px, 2.2vw, 22px);
  display: block; width: calc(var(--w) * var(--u)); height: calc(var(--h) * var(--u));
  background: #fff; border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--red);
}

/* Price block */
.price { display: grid; grid-template-columns: 1.1fr 1fr; gap: 2px; background: var(--ink); border: 2px solid var(--ink); }
.price > div { background: #fff; padding: clamp(26px, 4vw, 48px); }
.price .big { background: var(--ink); color: #fff; }
.price .from { font-weight: 800; font-size: 13px; letter-spacing: .18em; text-transform: uppercase; color: var(--gold); }
.price .amount { font-stretch: 62%; font-weight: 900; font-size: clamp(84px, 12vw, 168px); line-height: .82; margin: 10px 0 8px; }
.price .per { font-weight: 700; font-size: clamp(18px, 2vw, 22px); }
.price .per b { color: var(--gold); }
.price h3 { font-stretch: 75%; font-weight: 900; font-size: 24px; text-transform: uppercase; }
.price .small { margin-top: 18px; font-size: 14.5px; color: var(--ink-soft); }
@media (max-width: 760px) { .price { grid-template-columns: 1fr; } }

/* Urgency bar, as on the price sheets */
.urgency { background: var(--gold); color: var(--ink); padding: 14px 0; }
.urgency ul { display: flex; flex-wrap: wrap; justify-content: center; gap: 8px 26px; font-weight: 800; font-size: 12.5px; letter-spacing: .18em; text-transform: uppercase; }
.urgency li + li::before { content: ''; display: inline-block; width: 6px; height: 6px; border-radius: 50%; background: var(--red); margin-right: 26px; vertical-align: 2px; }
@media (max-width: 620px) { .urgency li + li::before { display: none; } .urgency ul { flex-direction: column; align-items: center; } }

/* FAQ */
.faq { border-top: 2px solid var(--ink); }
.faq details { border-bottom: 2px solid var(--ink); }
.faq summary {
  display: flex; justify-content: space-between; gap: 20px; align-items: center; cursor: pointer; list-style: none;
  padding: 22px 0; font-stretch: 75%; font-weight: 900; font-size: clamp(20px, 2.2vw, 26px); line-height: 1.1; text-transform: uppercase;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: '+'; font-weight: 400; font-size: 34px; line-height: .6; color: var(--red); flex: none; }
.faq details[open] summary::after { content: '\2212'; }
.faq p { padding: 0 0 24px; max-width: 44em; color: var(--ink-soft); }

/* Region band */
.region { display: grid; grid-template-columns: auto 1fr; gap: clamp(24px, 5vw, 72px); align-items: center; }
.region .states { display: flex; gap: 14px; }
.region .states span {
  display: grid; place-items: center; width: clamp(84px, 11vw, 136px); aspect-ratio: 1; border: 3px solid currentColor;
  font-stretch: 62%; font-weight: 900; font-size: clamp(44px, 6vw, 76px); line-height: 1;
}
.region .states .next { border-style: dashed; color: var(--gold); }
.region h2 { font-size: clamp(34px, 4.4vw, 62px); }
.region p { margin-top: 14px; max-width: 36em; opacity: .9; }
@media (max-width: 760px) { .region { grid-template-columns: 1fr; } }

/* Lead form */
.lead { display: grid; grid-template-columns: 1fr 1.15fr; gap: clamp(28px, 5vw, 72px); align-items: start; }
.lead .direct { margin-top: 28px; display: grid; gap: 6px; font-weight: 700; }
.lead .direct a { font-stretch: 75%; font-weight: 900; font-size: clamp(26px, 3vw, 38px); text-decoration: none; line-height: 1.1; }
.lead .direct a:hover { text-decoration: underline; }
.lead .direct small { font-weight: 600; font-size: 14px; opacity: .75; }
form { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; background: #fff; color: var(--ink); padding: clamp(22px, 3.4vw, 40px); border: 2px solid var(--ink); box-shadow: 10px 10px 0 var(--ink); }
.dark form, .redband form { box-shadow: 10px 10px 0 rgba(0, 0, 0, .35); }
form label { display: grid; gap: 6px; font-weight: 800; font-size: 12px; letter-spacing: .14em; text-transform: uppercase; }
form .full { grid-column: 1 / -1; }
form input, form textarea, form select {
  width: 100%; padding: 13px 14px; border: 2px solid var(--ink); border-radius: 0; background: var(--paper); color: var(--ink);
  font: 500 16px/1.3 'Archivo', Arial, sans-serif;
}
form textarea { min-height: 96px; resize: vertical; }
form .check { display: flex; gap: 10px; align-items: center; font-weight: 600; font-size: 14.5px; letter-spacing: 0; text-transform: none; }
form .check input { width: 20px; height: 20px; flex: none; accent-color: var(--red); }
form .hp { position: absolute; left: -9999px; }
form [data-status] { font-weight: 700; font-size: 14.5px; min-height: 1.4em; }
@media (max-width: 860px) { .lead { grid-template-columns: 1fr; } }
@media (max-width: 520px) { form { grid-template-columns: 1fr; } }

/* Cross-link to the other side */
.other { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 18px; }
.other p { font-stretch: 75%; font-weight: 900; font-size: clamp(22px, 2.6vw, 32px); text-transform: uppercase; line-height: 1.1; }

/* Footer */
footer { background: var(--ink); color: #fff; padding: 56px 0 28px; }
footer .cols { display: grid; grid-template-columns: 1.4fr 1fr 1fr; gap: 36px; }
footer .logo { display: flex; align-items: center; gap: 14px; }
footer .logo .badge { width: 64px; height: 64px; }
footer .logo .word { width: 300px; max-width: calc(100% - 78px); height: auto; }
footer .blurb { margin-top: 18px; max-width: 30em; font-size: 15px; color: #cfc6bd; }
footer h4 { margin: 0 0 12px; font-weight: 800; font-size: 12px; letter-spacing: .18em; text-transform: uppercase; color: var(--gold); }
footer li { margin-bottom: 8px; font-size: 15.5px; }
footer a { text-decoration: none; }
footer a:hover { text-decoration: underline; }
footer .social { display: flex; gap: 12px; margin-top: 14px; }
footer .social a { display: grid; place-items: center; width: 40px; height: 40px; border: 2px solid #fff; }
footer .social svg { width: 20px; height: 20px; fill: currentColor; }
footer .legal { margin-top: 40px; padding-top: 20px; border-top: 1px solid #3a332f; font-size: 13px; color: #a89d93; display: flex; flex-wrap: wrap; gap: 8px 24px; justify-content: space-between; }
@media (max-width: 760px) { footer .cols { grid-template-columns: 1fr; } }

/* Reveal on scroll */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity .6s, transform .6s; }
.js .reveal.in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
  .door, .door img, .btn, .btn::after { transition: none; }
}

/* Plain text pages: privacy, not found */
.head h1 { font-size: clamp(40px, 5.6vw, 84px); max-width: 12em; }
.head h1 b { color: var(--red); font-weight: 900; }
.prose { max-width: 42em; }
.prose h2 { margin: 36px 0 10px; font-weight: 800; font-size: 20px; }
.prose p { margin-bottom: 14px; color: var(--ink-soft); }
.prose ul { margin: 0 0 14px; padding-left: 22px; list-style: disc; color: var(--ink-soft); }
.prose li { margin-bottom: 6px; }
.prose .updated { font-size: 14px; }
.prose a { color: var(--ink); }